This is the first in a series about the new ways of work. This article discusses the drivers of change that are impacting companies, and the need for a new way of operating companies. The CEO of a successful and growing company was lamenting that after many years of steady growth his revenue had slowed and he was not sure why. The company had continuously improved its management, talent, sales, and operations, so it was a surprise to him to find that revenue had flattened.